As I have previously stated in this blog, the Energy Industry is in for a big change in the very near future. The current giants are too entrenched in their ways to be the leaders in the shift that is coming. It will be the new companies, the innovators, who lead the way into the future of energy. Citizenre plans to be that change. They are “Aware of the energy landscape’s imminent change, and its remarkable opportunity, Citizenrē is positioning itself to be the world’s leader in the development of renewable energy infrastructure.” They plan to develop a framework for renewable energy. They have a goal of 25% net electricity produced renewably by 2025. This seems to be a difficult, yet somewhat plausible goal.
Citizenre believes they have the plan that can get the country to this goal. This plan involves removing the traditional barrier to home-owned solar panel-the high price of entry. A setup of solar panels can cost up to $25,000, making this an extremely steep price for all but the most avid renewable energy enthusiasts. With $650 million dollars in funding, Citizenre believes that it has the solution to this problem. They “will loan you a complete rooftop solar power system, install it for free and sell you back the power it generates at a fixed rate below what your utility charges” (Graham). This sounds amazing, perhaps too good to be true. Currently Citizenre is still in the planning stages and has missed several stated deadlines for beginning operation. They have an amazing concept, but I am skeptical of whether their plans will actually plan out. Citizenre is definitely a company to follow in the future, and if it begins to look as though they will truly come through with their promises then it will undoubtedly shake the energy industry to its core.
http://www.citizenre.com
http://www.wired.com/science/discoveries/news/2007/02/72752
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